Startup Professionals Musings

FEBRUARY 1, 2012

All messaging coming from employees should be aligned with your company’s values and brand. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Find the right people to staff your campaign and curate its content and evolution. Failing to tailor the plan to your target audience.

Social Media 233

Social Media Media Lead Generation Startup 233

Startup Professionals Musings

OCTOBER 4, 2010

All messaging coming from employees should be aligned with your company’s values and brand. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Find the right people to staff your campaign and curate its content and evolution. Failing to tailor the plan to your target audience.

Social Media 212

Social Media Media Startup Curation 212

Duct Tape Marketing

FEBRUARY 22, 2017

Overall, the bar is extremely low when it comes to cold email – most practitioners dip the scale way too far toward quantity over quality, and their campaigns rarely produce results. I used to think that until our cold campaigns started landing meetings and closed business with Fortune 500s for mid-five figure deals. Click rates.

Curation 44

Curation Lead Generation Technical Review Email 44

Hearpreneur

DECEMBER 28, 2022

A major pivot we are undertaking next year is transitioning our focus from recipe curation to recipe creation. Additionally, we are shifting our focus from traditional marketing channels to digital campaigns like email marketing, pay-per-click advertising, and influencer marketing. Thanks to Gert Kulla, Bat Links ! #8-

Social Media 127

Social Media Entrepreneur Retention Finance 127

Gust

NOVEMBER 7, 2011

All messaging coming from employees should be aligned with your company’s values and brand. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Find the right people to staff your campaign and curate its content and evolution. Failing to tailor the plan to your target audience.

Social Media 125

Social Media Media Startup Curation 125

Duct Tape Marketing

MARCH 17, 2020

Lead Generation Tool: SEMrush’s site audit widget allows you to add their code to your website. This is particularly true for small and local businesses, where the phone is often the first point of offline contact between a prospect and your employees.

SEO 76

SEO St. Louis Software Review Marketing 76

Duct Tape Marketing

FEBRUARY 8, 2018

It makes it easier to add employees and agencies and remove them, to give different levels of permissions. 20% curated from other sources. 25% supports business goals (lead generation, product launch, sale) – advertising. You can get by without it, but I think it’s a tool that will make your life better.

Advertising 65

Advertising Small Business Audience Social Media 65