FLoC: Google’s Plan to Kill Off Third-Party Cookies
ConversionXL
FEBRUARY 17, 2021
click ID, campaign ID, URL of expected conversion). The amount of data sent with the ad impression is controversial : Apple’s proposal allows marketers to store just 6 bits of information in a “campaign ID,” that is, a number between 1 and 64. How these new tracking proposals affect reporting. Image source ). Image source ).
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