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Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

crowdSPRING Blog

Victoria Greene of BrandPackaging.com explains : The way a product is packaged can create a dynamic, engaging story about your brand, drawing upon a multitude of features. It also extends to how it links with wider marketing campaigns… It even encompasses the materials used to create it: Is it recyclable or reusable?

article thumbnail

Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

crowdSPRING Blog

Victoria Greene of BrandPackaging.com explains : The way a product is packaged can create a dynamic, engaging story about your brand, drawing upon a multitude of features. It also extends to how it links with wider marketing campaigns… It even encompasses the materials used to create it: Is it recyclable or reusable?

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

For example, if your branding is inconsistent or consistently poor in email and content marketing campaigns, people will notice. ” Divine’s chocolate is farmed by the Kuapa Kokoo cooperative in Ghana. Blues, reds, and greens are common colors in the medical industry. Who benefits from a style guide? New employees.

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