Campaign Iowa Lead Generation New York 
www.foliomag.com
JULY 31, 2012
Lead Generation. The breakdown: “This is a new vendor for us. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” Erin Hoskins, Senior Marketing Director, New Media, Meredit h. New Hampshire.
Occam's Razor
JULY 1, 2008
There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your head is sore from banging it to get funding for a new CMS. Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack.
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