How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand
The Startup Magazine
JULY 20, 2021
It has annual sales exceeding $100 million and, since it was founded, has some in excess of 4.5 Ninety percent of its business comes from online sales. They created a Kickstarter campaign that raised nearly €190,000 from 9,000 supporters. million sunglasses units. Hawkers has thrived online. Its following is massive — 6.6
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