Cap Table Down Round Marketing Reputation 
abovethecrowd.com
APRIL 20, 2016
Why the Unicorn Financing Market Just Became Dangerous…For All Involved. These mutual funds “mark-to-market” every day, and fund managers are compensated periodically on this performance. With the public markets down, these groups began writing down Unicorn valuations. Emotional Biases.
www.paulgraham.com
APRIL 28, 2010
As a company gets more established,its valuation gets closer to an actual market value. One of the dangers of taking investment from individual angels,rather than through an angel group or investment firm, is that theyhave less reputation to protect. If someone pays $20,000 for 10% of a company, the company isin theory worth $200,000.
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