Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles
ConversionXL
JANUARY 9, 2019
So what does an afternoon rainshower over Cape Verde tell you about the next Category 5 hurricane? In the prior example of the flooring company, Snowplow joined the data from web analytics and marketing automation tools to provide ongoing visibility about how users progressed through the journey. Thus, a form fill is worth $500.
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