Chad Channel Product Development Retention 
ConversionXL
APRIL 3, 2018
Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. more activity and engagement than any marketing channel, better than email, paid, physical mail. Start with retention.
ConversionXL
APRIL 3, 2019
Then they noticed that they’d been cannibalizing other channels—people converting as referrals were leads already acquired from other channels. Incentives work, but they might work too well and convert people who are not really into the service/product or cannibalize other channels. Conclusion.
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