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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

Their first email focus on saving users time: Canva understands users don’t want to waste time creating different graphics for each social media channel. Says thanks; Show me how much they charged my credit card; Shares a few resources to boost customer success (and retention). This monthly transactional email from Convertkit.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. more activity and engagement than any marketing channel, better than email, paid, physical mail. Start with retention.

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Socialware Launches Social Middleware Platform

Austin Startup

The cloud-based Social Middleware Platform sits between business users and public social networks, giving enterprises the control, security and visibility they need to transform the social Web into a viable business channel.&#

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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

Then they noticed that they’d been cannibalizing other channels—people converting as referrals were leads already acquired from other channels. Incentives work, but they might work too well and convert people who are not really into the service/product or cannibalize other channels. Identify and iterate down-funnel levers.