Chad Distribution Product Development Revenue 
ConversionXL
APRIL 3, 2018
mobile is ~50% of revenue, shorter form works better. Flip your funnel – only 5% of revenue comes from optimisation but 92% of revenue from retention. Chad Sanderson – The Statistical Pitfalls of A/B Testing. In an A/A test the distribution of p-values is random. Result: -45% revenue per visit.
Startup Lessons Learned
FEBRUARY 10, 2009
Our tests suite takes nine minutes to run (distributed across 30-40 machines). In a lot of cases, thats just a fancy name for revenue or profit, but not always. Luckily, Chad Austin has recently weighed in with an excellent piece called 10 Pitfalls of Dirty Code. On commit automatically run all tests. But it worked. We made it.
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ConversionXL
APRIL 3, 2019
million; Total revenue: $97.5 Impact of Implementation without testing: Baseline run rate: $100 million per year; Test lift: 10%; Test duration: 12 months; Negative impact: $10 million; Total revenue: $90 million. Fit for the test: Normal tests assume independence and that error is normally distributed. It costs money to learn.
www.quora.com
JANUARY 16, 2011
You can argue that the DNA created by Microsoft's over emphasis on distribution (Steve) and development (Bill), has ultimately cost it $50bn or more in lost revenue, market share and market capitalization. Developers have worn the crown for the last 30 or more years in the technology industry - rightly.
techcrunch.com
OCTOBER 23, 2010
Chad and Steve from YouTube met while working at PayPal. More often than not, a startup/company fails because the product developed is not what the marketplace sought. But at the end of the day, it is about a product being accepted. Expand ONLY when you have generated enough revenue to keep you alive 2 years from today.
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