Channel Clickthrough Differentiation Retention 
ConversionXL
NOVEMBER 23, 2022
The most important factor for differentiation in CXL Live is its unique format. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. More networking and curated roundtables, less gurus and swag.
Lightspeed Venture Partners
DECEMBER 3, 2010
The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. While perhaps only 10% of online ad revenue is currently flowing through these channels , the trend here is clear. gross margin. average lifetime.
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