Channel Continuous Deployment Customer Development Framework 
Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. Case Study: Continuous deployment makes releases n.
Startup Lessons Learned
APRIL 14, 2009
Instead, each potential customer has to go through a self-serve process of signing up and paying money. Because they have no presence in the market, they have to find distribution channels to bring in customers. But in the meantime, by iterating on their product with customers, they have a chance to get there on their own.
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Startup Lessons Learned
APRIL 26, 2009
So we tried to craft a strategy that would give us the product development leverage we needed to serve all customers. We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Leveraged distribution channels.
Startup Lessons Learned
MARCH 13, 2009
Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Do some Customer Development instead. Dont chicken out and do a closed beta; get real customers in through real renewable channels. Help you raise money. Dont scale.
Startup Lessons Learned
FEBRUARY 12, 2009
a guide for hackers) (This post was inspired by a conversation with Nivi from Venture Hacks , but is otherwise not his fault) There has been a proliferation of frameworks and metaphors lately that are designed to help startups avoid the all-too-common fatal mistake of failing to find a market. Expo (and a call for he.
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