Channel, Customer Development and Guinea

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Customer Development

Guinea

A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

MARCH 8, 2011

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Could we even could find 40 Stanford graduate students interested in being guinea pigs for this new class? What if I was wrong?

Lean

Lean Business Model Customer Development Guinea

Lessons Learned: Validated learning about customers

Startup Lessons Learned

APRIL 14, 2009

Instead, each potential customer has to go through a self-serve process of signing up and paying money. Because they have no presence in the market, they have to find distribution channels to bring in customers. Start using some of those customers as guinea pigs for a self-serve version of the product.

Customer

Customer San Francisco Lean Hockey Stick

StartUpRoar

A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Lessons Learned: Validated learning about customers

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