Channel Customer Development Product Development Russia 
Steve Blank
MAY 18, 2009
Next, you have to deal with the daily crisis of product development and acquiring early customers. And here’s where life gets really interesting, as the reality of product development and customer input collide, the facts change so rapidly that the original well-thought-out business plan becomes irrelevant.
Steve Blank
NOVEMBER 1, 2010
First, the company bought a fleet of 15 rockets from Russia, the U.S. When it was spun out as a a separate company, Iridium’s 1990 business plan had assumptions about potential customers, their problems and the product needed to solve that problem. No Business Plan survives first contact with a customer. Lessons Learned.
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