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Blowing up the Business Plan at U.C. Berkeley Haas Business School

Steve Blank

The disadvantage is that its methodology was based on the old waterfall model of product development and not the agile and lean methods that startups use today. It taught lean theory ( business model design , customer development and agile engineering) and practice. Customer Development works outside Silicon Valley.

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Founders and dysfunctional families « Steve Blank

Steve Blank

Next, you have to deal with the daily crisis of product development and acquiring early customers. And here’s where life gets really interesting, as the reality of product development and customer input collide, the facts change so rapidly that the original well-thought-out business plan becomes irrelevant.

Founder 302
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No Business Plan Survives First Contact With A Customer – The 5.2 billion dollar mistake.

Steve Blank

First, the company bought a fleet of 15 rockets from Russia, the U.S. When the company launched, it ran into diminishing customers and markets that didn’t correspond to its business plan and financial projections, but it had no ability to pivot and change their business model. No Business Plan survives first contact with a customer.