Global Multichannel Consumer Behaviour (Research/Purchase) Analysis
Occam's Razor
OCTOBER 15, 2012
Consumer Barometer was created by IAB Europe with TNS Infratest and Google as partners. Let's compare USA and Czech Republic … 9% of the roughly 17 million cars sold in the US were purchased online. I love you Czech Republic! With books, just 14% of the people used both online and offline channels.
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