Remove Channel Remove Differentiation Remove SMS Remove Stock
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How to Master Customer Value Optimization

ConversionXL

Anomalies give you hints about what differentiates a certain group from others and allows you to discover toxic brands or categories, cities with loyal customers , and so on. Better assortment and merchandising based on what RFM groups are buying and optimized inventory (reduce stock on less-popular products). The Need phase.

Customer 132
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The Best Way To Communicate With And Convert Your Website Visitors

Duct Tape Marketing

In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry. 14:38] I’ve noticed a number of the chat-related companies are really focused on driving people to SMS/text – where do you stand on that? [18:02]

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Inspiring Entrepreneurs: Ted Livingston’s rollercoaster ride as CEO of hit messaging startup Kik

The Next Web

Livingston and his team spent a few months “begging” RIM to open its popular messaging service to other channels, but the company had no interest. Kik Chat had been a bit of a complicated service, offering both free SMS when a user’s phone was offline, and free Internet-based messages when they were online. It was a hit. “It