Introduction to Growth Hacking for Startups
VC Cafe
SEPTEMBER 5, 2012
In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. Startups should take this principle and translate it into user activation and retention: Include logos – startup was featured in TechCrunch, the Next Web, New York Times etc or main clients/partners include Google, Adobe, Nike etc.
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