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Top Social Media Measurement and Tracking Tools

www.foliomag.com

The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Marketing/Communications/PR. Tool: Radian6 (Salesforce) URL: Radian6.com Advertising/Sales. Circulation/Audience Development. Art/Creative/Design. Finance/Accounting. Business Development.

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Changing the Social Channel

Duct Tape Marketing

I plan to challenge the thinking that social networks are really channels and, in fact, make a case for things like clarity, culture, content and method as the most important channels of a social business. A lake like body of water formed when a river changes course leaving behind a standing body in the old channel.).

Channel 67
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Transcript of Learning to Speak Like a Pro

Duct Tape Marketing

” There is so many reasons to get good at this and look at this as a legitimate channel, even just for lead generation. John Jantsch: I actually look at it as a channel, just like I might PR our advertising, quite frankly. Grant Baldwin: I would totally agree with that. Let’s get into some nuts and bolts.