Global Multichannel Consumer Behaviour (Research/Purchase) Analysis
Occam's Razor
OCTOBER 15, 2012
The question they'll ask: But how do we know our $250,000 investment in digital (ads plus sites/apps) will drive offline sales? For example, from the outside Sweden and Norway are practically one and the same. With books, just 14% of the people used both online and offline channels. It is the lead influencing channel.
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