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Are You Building Your Business With a Crock-pot or a Microwave?

Duct Tape Marketing

You don’t get to control the conversation. In fact, you will probably not even be able to impact the conversation unless you are putting out high quality educational materials on a regular basis such that Google sees you as a good source of education. inbound marketing Lead Conversion Lead Generation Marketing Strategy Dan Kraus'

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The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value

Duct Tape Marketing

After talking, we determined we needed to acquire a job/customer for $35 if the emergency clog removal was all they sold–a very challenging number to achieve in a market as big and competitive as Charlotte. So we talked about the lifetime value of a customer.