Remove Charlotte Remove Differentiation Remove Partner Remove Software
article thumbnail

Are You Building Your Business With a Crock-pot or a Microwave?

Duct Tape Marketing

We work with a lot of technology re-sellers/dealers/vars and they sell complex and expensive software, which performs critical functions for mid sized and smaller large businesses. A new customer purchase, with software and services, easily runs into the six-figures. This is a not a quick turnover process.

article thumbnail

What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. UserTesting.com is one of the better-known services that help companies run usability tests, and there are also many companies that specialize in testing how usable software or a site is. Social media.

Marketing 162