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10 Entrepreneurs Explain How They Leverage Networking in Business

Hearpreneur

Photo Credit: Charlotte Ang. Most of our sales come from warm leads through word of mouth. Thanks to Charlotte Ang, Fixwerks ! #3- 5- Grow our brand and lead generation. Rather than seeing these agencies as competitors, I see them as opportunities to grow our brand and lead generation.

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The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value

Duct Tape Marketing

After talking, we determined we needed to acquire a job/customer for $35 if the emergency clog removal was all they sold–a very challenging number to achieve in a market as big and competitive as Charlotte. If those referrals then refer you again, you end up in a virtuous cycle. So we talked about the lifetime value of a customer.