Remove Churn Rate Remove Cost Remove Engineer Remove White Paper
article thumbnail

How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

In digital marketing, this will most likely be through search engines and social media. This means creating content that separates you from the competition, such as: Reviews and testimonials Narrative case studies for different customer demographics Product or customer-experience focused webinars White papers and industry reports.

Customer 140
article thumbnail

How Employee Experience Shapes Brand Perception

Duct Tape Marketing

We've moved from trying to make call centers a cost center to make it more of a revenue generation engine, right? We looked at net promoter scores, CSAT scores, attrition rates, right? Best places to work, you know, Glassdoor ratings, great place to work ratings, like whatever it was, right?

article thumbnail

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full white paper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM.