David Teten

DECEMBER 3, 2019

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ Her answer? ‘I

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Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

DECEMBER 27, 2012

Without a list of email addresses in your database, email marketing can be quite challenging. This churn rate, as it’s called, is comprised of subscribers who unsubscribe, mark your email as spam, change employers (and therefore email addresses), and so on. It’s imperative that list growth be ongoing.

Email 74

Email SMS Software Review Churn Rate 74

ConversionXL

OCTOBER 30, 2021

Marketing can be used to address these problems by creating a content database of guides, troubleshooting techniques, and FAQs to help customers overcome basic issues. At the bottom of your funnel, your marketing goal is to turn loyal customers into lead generators. This involves harnessing the power of word-of-mouth.

Customer 140

Customer Marketing Social Media CPA 140