Churn Rate Internet Lead Generation White Paper 
Cracking the Code
OCTOBER 10, 2008
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. To learn more about the CAC ratio and CLTV, you can read Philippe Botteri’s white paper “CAC Ratio - One Number to Manage your SaaS S&M Spend” also available at www.bvp.com/saas. at 11:09 AM.
ConversionXL
OCTOBER 30, 2021
However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. At the bottom of your funnel, your marketing goal is to turn loyal customers into lead generators. Using personalization to your advantage.
Expert insights. Personalized for you.
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