YoungUpstarts
NOVEMBER 29, 2017
Never lead with your technology—make a brief mention at most. If you have a white paper or customer testimonial, feature it. To create a website that becomes a useful element in the company’s lead generation process, understand the back-end. What value will customers receive from doing business with your company?
Cracking the Code
NOVEMBER 10, 2009
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) You can download the full white paper at www.bvp.com/cloud or click here.
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Duct Tape Marketing
JULY 11, 2014
Here businesses need to look at the ways they are presently acquiring leads, contacts and, in some cases, front-end sales. Some collecting strategies include landing page optimization/split-testing, opt-in form variations and drop-down segmentation, outbound lead generation campaign design.
Duct Tape Marketing
SEPTEMBER 11, 2014
Offering to speak at one of their events or collaborate with them on a white paper gives you the opportunity to showcase your industry expertise while tapping into and connecting with their existing network. Lead Generation Referral Marketing Sales Search Engines Samantha Pena'
Duct Tape Marketing
MARCH 5, 2019
Plus, with the internet, location is not a barrier in the same way it used to be. If that person then requests a white paper on a topic of interest, that’s a conversion, too. But how you reach the end goal of closing that sale is at the heart of any good marketing strategy. So how do you stand out from your global competition?
ConversionXL
MAY 27, 2022
Two of the most common are rooted in inbound marketing: lead-based generation and account-based marketing. Lead generation vs. account-based marketing: Fishing with a net or fishing with a spear. Lead generation and account-based marketing (ABM) are demand generation strategies that work in opposite directions.
www.foliomag.com
JULY 31, 2012
Lead Generation. White Papers. Web/Internet/IT/eMedia. Internet/Online Only. Paper Merchants. Reader Service and Lead Generation. Internet/Digital Media. B2B: Business Media. City & Regionals. CMS Insights. Consumer Media. Design & Production. Digital Editions. M&A and Finance.
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