Flipping Coins For CLV Dollars
YoungUpstarts
NOVEMBER 4, 2011
But it seems daunting to actually figure out who’s who, and to use this information in a day-to-day operational manner. It’s easiest to understand the principle if we look at a contractual setting – say, a mobile phone plan or a gym membership. In other words, the churn rate seems to slow down over time.
260 
Let's personalize your content