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How to create a profitable Freemium startup (spreadsheet model included!)

andrewchenblog.com

If you have a super high churn rate, then at best you’ll be stuck at a revenue treadmill (doing lots of work but flat revenue and no profitability). Ad.com 20M 0.10% 20,000 10% 50% 1000 $20,000.00 $20.00 At worse, it’s easy to lose a ton of money, if the CPA exceeds the LTV.

CPA 51