Scaling is Hard, Case Study: athenahealth
Seeing Both Sides
SEPTEMBER 5, 2012
The theory is that with the advent of the cloud in the digital age, small businesses can leverage a suite of services from a technology vendor to manage all aspects of their work – from payments to record-keeping to marketing to customer communications. Athenahealth version 1.0 was a complete failure. And when you do pivot, pivot hard.
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