To Niche or Not to Niche: The Pitfalls of Over-Specialization
Duct Tape Marketing
SEPTEMBER 21, 2023
I mean, if you imagine if you're a [00:01:00] marketing agency and you have developed Google ad campaigns for dentists in Cleveland, I'm pretty sure those same campaigns and keywords and ads even will be successful in, I don't know, Detroit. (01:14): And I think there are a lot of pros to this. I think some of the pros are undeniable.
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