article thumbnail

Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

And so that would be where I would draw those differentiations. Another one that I would throw out a big Cleveland hat tip to is Lincoln Electric, another mid-sized company that makes welding torches. Hopefully we’ll see you in Cleveland or LA someday. So, guys, thanks. Robert Rose: Thank you so much, John.

Cost 37
article thumbnail

To Niche or Not to Niche: The Pitfalls of Over-Specialization

Duct Tape Marketing

I mean, if you imagine if you're a [00:01:00] marketing agency and you have developed Google ad campaigns for dentists in Cleveland, I'm pretty sure those same campaigns and keywords and ads even will be successful in, I don't know, Detroit. (01:14): And I think there are a lot of pros to this. I think some of the pros are undeniable.