Traversing No-Man’s Land, The Go-To-Market Phase
YoungUpstarts
JUNE 1, 2019
by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “. More than just sales, repeatability also means demonstrating product release repeatability, implementation success repeatability, and some marketing and lead generation repeatability. Minimum Viable Traction (MVT).
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