Traversing No-Man’s Land, The Go-To-Market Phase
YoungUpstarts
JUNE 1, 2019
by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “. The best way to explain the “gap” in the Traction Gap Framework is to review the three phases that every startup must pass through in order to succeed. Mind the Traction Gap? Go-to-Product. Go-to-Market. Go-to-Scale.
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