Scaling is Hard, Case Study: athenahealth
Seeing Both Sides
SEPTEMBER 5, 2012
One company in Watertown, Massachusetts has been executing on this vision for over a decade with a winning approach for one vertical slice of the small business market: physicians. In effect, they have become the Salesforce.com of the health care vertical. But athenahealth's culture is more than just a bunch of do-gooders.
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