Up and Running

OCTOBER 7, 2019

You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track. The metrics should help you identify areas for improvement.

Founder 71

Founder Retention Metrics Technical Review 71

Up and Running

SEPTEMBER 15, 2021

Identify your metrics. By selecting the right metrics for your dashboard, you can track the subject’s progress, identify any issues, analyze trends, and initiate the next steps. By selecting the right metrics for your dashboard, you can track the subject’s progress, identify any issues, analyze trends, and initiate the next steps.

Sales 137

Sales Metrics Customer Analytics 137

ConversionXL

OCTOBER 4, 2022

From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. The best way to keep engaging with your customers (without acting overly salesy) is to create educational content relevant to your product vertical.

eCommerce 129

eCommerce Marketing Social Media Retention 129

deal architect

JANUARY 25, 2024

He is in constant touch with entrepreneurs in the EU discussing go-to-market, operational metrics. For the 112th episode of Burning Platform we have Ton Dobbe of Value Inspiration. Ton and I regularly participate in our respective podcasts and video series.

Entrepreneur 170

Entrepreneur Metrics Video Operations 170

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer.

Customer Development 219

Customer Development Web Developer Customer 219

Hearpreneur

JANUARY 4, 2019

In 2019, I want to take that to another level by setting specific goals to develop the expertise of our staff members and to further cement our authority as the digital marketing experts in our verticals. 19- Metric accountability. At SocialChimp, our 2019 goals are surrounded by metric accountability. 11- Two goals.

Entrepreneur 122

Entrepreneur Social Media Vertical SEO 122

Version One Ventures

SEPTEMBER 19, 2012

Route One: High LTV per user The exact definition of a “high” user LTV depends on the specific vertical, so it’s typically better to analyze the ratio between Customer Acquisition Costs (CAC) and the Life Time Value of the customer. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Mucker Lab

OCTOBER 12, 2016

Vertical integration of different funding risks. I also believe that the ebb and flow of the venture investment cycle has been exacerbated by the recent vertical integration of early, growth, and even late stage venture funds. The investment thesis wasn’t wrong — it’s just that they bet on the wrong horse.

Harvest 60

Harvest Vertical IPO Early Stage 60

The Startup Magazine

NOVEMBER 25, 2019

When your digitally native vertical business selects its ecommerce platform, it’s essential to get the best analytics and security: data is what enables you to plan smartly, and security is what lets you proceed safely. Make sure your digitally native vertical business is smart and secure, by getting the right ecommerce platform.

eCommerce 106

eCommerce Analytics Security Churn Rate 106

ConversionXL

AUGUST 19, 2016

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Revamp Mobile Metrics to Combat Moneyball.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Austin Startup

SEPTEMBER 2, 2021

They understand the key metrics and how they interact. By lead type and vertical? If they fall behind on their sales recruiting numbers, they understand how that will impact revenue targets two quarters out. All of this is a part of the daily calculus of running a Sales Org. Good Sales leaders know the “equation of the business.”

Revenue 72

Revenue Retention Forecast Sales 72

ConversionXL

JANUARY 28, 2021

Additionally, on average, businesses receive data and metrics from 28 unique sources. They say that necessity is the mother of all invention, and since the onset of the COVID-19 pandemic, no other vertical has been so severely impacted quite like travel and hospitality. Use cases for CDP’s. Avoid Data Silos.

Technical Review 86

Technical Review Software Review Analytics Technical Cofounder 86

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 11, 2014

There are other important operational metrics to help steer your company (see related post titled “ You Never Know What Operational Metrics You’ll Need – So Instrument Everything “) but these are some of the first to start with. Basic Concepts The concept of the graphic shown below is very simple.

Churn Rate 288

Churn Rate .Net Metrics Hosting 288

Cracking the Code

MARCH 24, 2015

Successful on your platform but not sticking to guidelines, can also affect the rest of your customers - you need to help developers become more successful - can you outsource support in an authentic way?

API 48

API Fractional CTO CTO Hire San Francisco 48

Duct Tape Marketing

OCTOBER 5, 2017

John Jantsch: One of the ways to really drive up profit is to specialize, is to go into a vertical market, is to go have a niche, to get known as an expert in X, Y, or Z. That could be a market vertical, or that could be an audience. Market vertical would be what you said, dentists. Dentists would be market vertical.

Vertical 45

Vertical Java Software Developers Software Development 45

ConversionXL

FEBRUARY 15, 2019

This post details our process, the results, and the takeaways for businesses in this and similar verticals. We later modified the methods to include conversion-focused metrics to benchmark 5 nutrition websites , plus many many more as the basis for our ecommerce best practice guidelines. Competitive UX benchmarking process.

eCommerce 119

eCommerce Mobile Database Design 119

Seeing Both Sides

DECEMBER 5, 2011

Yet, in my own work with various incubators, I am often struck by the lack of vertical focus. But if you believe software is eating the world, vertical industry by vertical industry, business process by business process, then we should start seeing more entrepreneurs pursuing vertically-centric strategies.

Vertical 41

Vertical Incubator Software Acquisition 41

ReadWriteStart

MAY 24, 2018

BlitzMetrics runs lots of tests, and it’s come up with benchmarks for good engagement, reach on guest posts, and other metrics. Such techniques work across all verticals, for companies large and small, because these checklists, which we’ve built with Facebook, are using the system the way it was intended,” Yu says.

Technical Review 115

Technical Review Technology Louisville Los Angeles 115

Haystack

DECEMBER 29, 2018

Also during this time, the underlying metrics in that business can change positively, potentially trapping companies to accept the initially-agreed upon valuation. During this time, there’s financial leverage used in the transaction to help buffer the firm’s cost of capital (e.g. 2/ The Scooter Phenomenon.

Technical Review 165

Technical Review Venture Capital Russia China 165

thebarefootvc

AUGUST 13, 2013

These vertical solutions would focus on specific pain pain points in the enterprise, such as logistics or customer relationship management. Slice and dice this landscape according to different features/metrics that you think are important to your CUSTOMER.

Advisory Board 70

Advisory Board Cloud Venture Capital Vertical 70

David Teten

JANUARY 9, 2018

Many VCs focus on specific verticals, usually based on the sector in which a VC initially made her reputation. That said, one limitation in early-stage investing particularly is that 2022’s growth sectors probably don’t fit neatly into a vertical we can define today. What VCs most typically talk about are: – Industry expertise.

Venture Capital 60

Venture Capital Private Equity Silicon Valley Differentiation 60

David Teten

JANUARY 9, 2018

Many VCs focus on specific verticals, usually based on the sector in which a VC initially made her reputation. That said, one limitation in early-stage investing particularly is that 2022’s growth sectors probably don’t fit neatly into a vertical we can define today. What VCs most typically talk about are: – Industry expertise.

Venture Capital 60

Venture Capital Private Equity Silicon Valley Differentiation 60

Steve Blank

APRIL 2, 2009

Metrics – Mine is Bigger Than Yours The first thing SuperMac needed to do was to change how our potential color desktop publishing customers viewed our products versus our competitors’ products. As hokey as it is, when confronted with uncertainty or unknowns, human beings like to be reassured by comparative metrics.

Silicon Valley 124

Silicon Valley Technical Review RSS Software Review 124

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. One of the easiest ways to improve outcomes on your website, it is great to make sure that people don't say this via your bounce rate metric : I came, I puked, I left. None of the four other methods are advisable.

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

MAY 22, 2017

After that, the adoption of the cloud as a more scalable and cost-effective approach allowed small/medium business to build CRMs around very specific market needs and establish dominance in new vertical segments. Mark Organ , saw a tiny space in the already very crowded CRM industry and founded Eloqua.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

View from Seed

SEPTEMBER 14, 2021

Warning – this assumes some basic knowledge of VC performance metrics. The chart below illustrates this, with the black vertical line representing the average VC return. For a primer, I would recommend refreshing yourself here. Ok, let’s jump in. State of VC: are we in a bubble? Source: AngelList.

Valuation 319

Valuation Pre-Money Valuation Distribution Early Stage 319

Up and Running

JULY 26, 2016

This is when metrics come into play. See Also: The Top 10 Tools for Tracking Your Web Metrics. This optimization results in emails with an open rate greater than 60 percent and a click through rate greater than 20 percent—an unimaginable metric if we were just sending emails blindly. Successful and failed experiments.

Revenue 60

Revenue Acquisition Channel Campaign 60

View from Seed

SEPTEMBER 14, 2021

Warning – this assumes some basic knowledge of VC performance metrics. The chart below illustrates this, with the black vertical line representing the average VC return. For a primer, I would recommend refreshing yourself here. Ok, let’s jump in. State of VC: are we in a bubble? Source: AngelList.

Valuation 295

Valuation Pre-Money Valuation Distribution Early Stage 295

Lightspeed Venture Partners

JANUARY 6, 2011

Shawn Gupta of OhLife , a personal journaling tool over email, has similar sentiments in using metrics to drive product innovation: Make metrics a core part of our product development. Our engineers often come up with great ideas, and they are the most productive when they work on these ideas.

Stealth 60

Stealth Startup Lean Cofounder 60

Startup Lessons Learned

AUGUST 24, 2009

Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. The problem is that there are no other metrics they can look at to judge the content of a book to know if it’s worth reviewing. Is that a lot? In that I see opportunity.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Steve Blank

JULY 30, 2009

Unfortunately most startups learn this by going through the “Fire the first Sales VP&# drill: You start your company with a list of potential customers reading like a “who’s who&# of whatever vertical market you’re in (or the Fortune 1000 list.) Your board nods sagely at your target customer list.

Silicon Valley 131

Silicon Valley RSS California Customer Development 131

Growthink Blog

FEBRUARY 27, 2010

movie box office - traditionally the holy grail of movie industry metrics -- become increasingly irrelevant? Is it a 3-year fad, or will new technologies like 3-D keep going to the movies from being relegated to the dustbin of history like Vaudeville, the afternoon newspaper, the evening news, the variety show, and the compact-disc?

Los Angeles 85

Los Angeles Silicon Valley Technical Review Distribution 85

Duct Tape Marketing

JUNE 14, 2012

Bonus: Add paid options like Radian6 or Trackur for deeper listening metrics. Find and signup for an email service provider (ESP) – I can recommend Infusionsoft, MailChimp, Constant Contact, AWeber and Vertical Response as I’ve used each. Investigate social settings in your CRM and add Rapportive to your email.

Software Review 74

Software Review Social Network Social Media Analytics 74

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Organic search is a highly competitive domain for many SaaS verticals (email marketing, for example). With a tactical understanding of two different marketing strategies: demand generation and lead generation. SEO should lead with intent.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

The Next Web

SEPTEMBER 22, 2013

If you pick one vertical and do it well, other folks will find you. This is the flip-side of the above advice, but when you start seeing your metrics turn positive, be prepared to invest and grow rapidly. Find your niche. I’d say the best advice would be just to get started and once you find something, focus and execute. Scale rapidly.

Cofounder 164

Cofounder Founder Startup Bootstrapping 164

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. I hear this asserted frequently by entrepreneurs who confidently project their businesses with increasingly improving metrics as they scale into the future.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

ConversionXL

JULY 8, 2020

This is a subheading for your ad, separated from the first title by a vertical bar. Inside the competition tab, you can peek at some of the key advertising performance metrics of your competitors, such as impression share, average position, and many more. People usually notice your title first to decide if your ad is relevant.

PPC 100

PPC Matching Software Review Campaign 100