Why Keyword Themes +Modified Broad Match = Winning PPC Strategy
ConversionXL
SEPTEMBER 11, 2014
Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Focus on Relevancy.
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