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Why Your Customers Buy More When Value Outweighs Cost

ConversionXL

This concept is illustrated in the heuristic below: Value force outweighs cost force. Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. Focusing on the Customer Instead of Resting on Laurels. “We

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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

Manually, it’ll cost you both time and resources. It is important that the content you create is mapped to lead nurturing content at each stage in the sales cycle. Pro Tip – Higher clickthroughs are a definite sign of engagement. Thus, not only is it more difficult to get 1.1K Conversion Rate.