Remove Clickthrough Remove CPA Remove Lean Remove Silicon Valley
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Growth hacking came from Silicon Valley, where people do not trust marketers. This entire model is very close to the Lean Startup model. Increase LTV –> higher CPA.