Remove Clickthrough Remove CPA Remove Revenue Remove Silicon Valley
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Revenue is usually a good metric to use to evaluate effectiveness of test. Growth hacking came from Silicon Valley, where people do not trust marketers.