ConversionXL

AUGUST 7, 2017

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason. One Topic Per Email.

Email 95

Email Clickthrough Matching Cofounder 95

ConversionXL

AUGUST 7, 2017

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason. One Topic Per Email.

Email 80

Email Clickthrough Matching Cofounder 80

Duct Tape Marketing

JANUARY 28, 2020

You might create an ad designed to encourage someone to download your white paper. Google Ads allows you to track performance for each individual ad campaign, so you can see things like impressions and clickthrough rate. Restaurants can use online reservations systems to capture email addresses.

Advertising 95

Advertising Analytics Campaign Clickthrough 95

ConversionXL

MARCH 17, 2016

Similar concepts can be applied to email, direct mail, ads, and to any other marketing material for that matter. Let’s say your lead nurturing efforts are mostly through email. For SaaS, most will agree that drip emails are undoubtedly the best way to go. The Micro-Yeses Path to the Ultimate Yes. It needs to become a habit.

Campaign 90

Campaign Email Clickthrough Audience 90