Three Hard Truths About A/B Testing
ConversionXL
DECEMBER 11, 2012
You can take those insights about your users and use it across your marketing efferts – PPC ads, email subject lines, sales copy and so on. The software I used said Variation 1 has 0% chance to beat Control. But “green vs orange” is not the essence of A/B testing. When a test fails, you need to.
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