Why Keyword Themes +Modified Broad Match = Winning PPC Strategy
ConversionXL
SEPTEMBER 11, 2014
Exact or Phrase match terms can be harvested from your reports and placed into new Ad Groups. Themes Improve Quality Score and Ad Rank Metrics. Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ).
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