Why Keyword Themes +Modified Broad Match = Winning PPC Strategy
ConversionXL
SEPTEMBER 11, 2014
Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Themes Improve Quality Score and Ad Rank Metrics. None of those metrics are magic bullets to real ROI, but they can be used to improve performance. So let’s talk about how to do that for real, shall we.
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