Give it away! Give it away! Give it away now! Why e-mail newsletters are cool, but not if they’re paid.
This is going to be BIG.
JULY 9, 2010
My weekly NYC events newsletter has nearly 2,000 subscribers, has almost 50% open rates, and even nailed a 20% clickthrough a couple of weeks ago (usually get 12-15%). It grows tiresome—just as tiresome as the game of trying to make the most money in a success-rich city like New York. That sucks. Just don’t play it.
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