Cofounder Customer Development Direct Marketing Distribution 
Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.)
Startup Lessons Learned
APRIL 7, 2010
Instead, we try to accelerate with respect to validated learning about customers. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. What about companies, like Siebel, that started with partner distribution first?
Expert insights. Personalized for you.
120 
Let's personalize your content