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Top Social Media Measurement and Tracking Tools

www.foliomag.com

PaidContent.org Founder Launches Travel Media and Data Company. District of Columbia. District of Columbia. MOST READ on FOLIO: F+W Acquires Aspire Media. Merging Brands with Technology. Defining Mobile Opportunities and Strategies. Reports: Major Layoffs at Spin. FOLIO: Alerts & Newsletters. Executive Management.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Consider Daniel Dreymann, a founder of Goodmail Systems Inc., Mr. Dreymann moved his family from Israel in 2004 after co-founding Goodmail in Mountain View, Calif., And companies that didnt survive might have closed their doors for reasons other than failure, for example, getting acquired or the founders moving on to new projects.

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How to Cultivate a Female-Friendly Cannabis Brand

crowdSPRING Blog

With recreational cannabis use legal in nine states (and soon a 10th, Michigan), the District of Columbia, and in Canada, the cannabis industry is steadily growing. But to grow even more quickly, cannabis firms will need to push their branding and advertising to reach beyond the core demographic of stoners and hippies.

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Essential Startup Funding Tips from 8 Seasoned Investors

mashable.com

For the first-time entrepreneur or founder looking for seed stage funding, this circle can be especially difficult to penetrate. Brad Feld: Feld is co-founder and managing director of Foundry Group, a Boulder, Colorado venture capital firm that focuses on early stage investments ranging from $250,000 to $500,000.