What the crazy name "Smart Bear" taught me about branding
A Smart Bear: Startups and Marketing for Geeks
AUGUST 2, 2010
Every founder struggles to find a great name for her company. Often it's the first source of good-natured strife between co-founders. I chose it because at the time my (then new) wife and I were into John Irving and it was whimsical, fun, and meaningful, albeit just to us. Viral marketing! Lessons at the end.).
252 
Let's personalize your content