What the crazy name "Smart Bear" taught me about branding
A Smart Bear: Startups and Marketing for Geeks
AUGUST 2, 2010
Every founder struggles to find a great name for her company. Often it's the first source of good-natured strife between co-founders. My name started as a whim, was almost changed for the wrong reasons, and ended up with a punch-line I would never have dreamed of. Viral marketing! Lessons at the end.).
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