Common Stock Conversion Customer Lead Generation 
Agile VC
APRIL 17, 2011
How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). paying for travel data from ITA or others (customers acquisition spend is not included in COGS). as of 12/31/09).
Duct Tape Marketing
JUNE 5, 2018
It needs to act as an actual tool for your business and work as a lead generating machine. Build trust – I write more about this below as well, but your website needs to work the way your customers need it to and expect it to. Nurture and convert – This is where the whole lead generation component comes into play.
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